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By 2026, the integration of conversational AI in contact centers will lead to a substantial $80 billion reduction in labor costs for agents. Authentication and authorization vulnerabilities: Weak authentication methods and compromised access tokens can provide unauthorized access. Using MFA can prevent 99.9%
With phishing for example, customers can be tricked into providing information regarding their account. Looking ahead, we know that biometric authentication is an effective and convenient way to identify individuals. Fraud can occur using information gathered from a customer using social engineering. PP: You’re right.
This trend is expected to increase as Gartner projects a threefold rise in unstructured data capacity by 2026. Cybercriminals use various ways to acquire illegal access and exfiltrate sensitive data, such as exploiting software flaws, phishing assaults, or using compromised credentials.
Attackers can steal or phish users for their session ID and then use it to access the application. The list includes threats mentioned previously like XSS and SQLi and goes farther, including: Broken authentication. Session hijacking. From there, the malicious actor can do anything the authorized user could do. Sensitive data exposure.
ZTA enforces continuous authentication, authorization, and validation for all entities attempting to access resources. As a result, Google observed a significant reduction in successful phishing attacks and increased overall security posture. Additionally, Forrester reports that 63% of organizations need help implementing Zero Trust.
Expect to see AI-enabled phishing campaigns, deepfake scams, and automated attacks grow in complexity. While compliance enforces behavior through rules and consequenceslike being forced to exercisetrue buy-in reflects authentic understanding and commitment. Let me unpack what I mean. could reduce identity theft and build trust online.
Phishing attacks , still the most common form of attack ( with 9 out of 10 data breach attempts originating from them ) will become next level. To counter advancing cyber threats, organisations will implement more sophisticated security measures like multi-factor authentication, micro-segmentation, and continuous monitoring.
percent a year through 2026, when it will hit $54.6 All traffic must be encrypted and authenticated as soon as practicable.”. Microsegmentation has been one of the critical tools used to achieve zero trust, carving networks into small segments to limit risk. Also read: How to Implement Microsegmentation. Support for Zero Trust.
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