Marketing Cybersecurity: Tactics That Work

SiteLock

In a previous post, we shared that being in alignment with your channel partner in terms of how you are promoting your sales offers is the ideal strategy for marketing cybersecurity. In this post, we’ll explore marketing cybersecurity tactics that actually work.

Post-Pandemic Tech Job Market: The Good, Bad and Ugly

Lohrman on Security

As we emerge from the worst pandemic in a century, many public- and private-sector employees and employers are reassessing their options within technology and cybersecurity roles

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What Is A Marketing Plan?

SiteLock

The post What Is A Marketing Plan? Writer and pioneering aviator Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.” This is true in virtually every aspect of business, and in life.

Feds Bust Up Dark Web Hub Wall Street Market

Krebs on Security

Federal investigators in the United States, Germany and the Netherlands announced today the arrest and charging of three German nationals and a Brazilian man as the alleged masterminds behind the Wall Street Market (WSM), one of the world’s largest dark web bazaars that allowed vendors to sell illegal drugs, counterfeit goods and malware. The now-defunct Wall Street Market (WSM). The seizure message that replaced the homepage of the Wall Street Market on on May 2.

Joker’s Stash Carding Market to Call it Quits

Krebs on Security

Joker’s Stash , by some accounts the largest underground shop for selling stolen credit card and identity data, says it’s closing up shop effective mid-February 2021. The announcement came on the heels of a turbulent year for the major cybercrime store, and just weeks after U.S.

How marketing principles can be used to enhance cybersecurity training

Tech Republic Security

Marketing psychology has influenced each of us; experts suggest it could help reduce the angst of cybersecurity training

Chipotle’s marketing account hacked to send phishing emails

Bleeping Computer

Hackers have compromised an email marketing account belonging to the Chipotle food chain and used it to send out phishing emails luring recipients to malicious links. [.].

Identity Theft on the Job Market

Schneier on Security

Identity theft is getting more subtle: " My job application was withdrawn by someone pretending to be me ": When Mr Fearn applied for a job at the company he didn't hear back. He said the recruitment team said they'd get back to him by Friday, but they never did. At first, he assumed he was unsuccessful, but after emailing his contact there, it turned out someone had created a Gmail account in his name and asked the company to withdraw his application.

IDIQ Appoints Robert Rausch as New Chief Marketing Officer

Identity IQ

Temecula, California, July 13, 2021 – IDIQ , an industry leader in credit report and identity theft monitoring, has hired marketing expert Robert Rausch as its new chief marketing officer. “Robert is the right marketing leader for IDIQ,” Hermann said.

Phishing, Scam, & Marketing Emails: What’s the Difference?

Security Boulevard

The post Phishing, Scam, & Marketing Emails: What’s the Difference? The post Phishing, Scam, & Marketing Emails: What’s the Difference? When it comes to email communications today, phishing and spam are both unwelcome nuisances in everyone's inbox.

Channel Partner Marketing: The Ideal Strategy

SiteLock

But, what is channel partner marketing, and what is the ideal channel partner marketing strategy to achieve the best results? The post Channel Partner Marketing: The Ideal Strategy appeared first on The SiteLock Blog.

Five Challenges Mid-Market Service Providers Must Solve Today

Security Boulevard

The post Five Challenges Mid-Market Service Providers Must Solve Today appeared first on Radware Blog. The post Five Challenges Mid-Market Service Providers Must Solve Today appeared first on Security Boulevard. Service provider networks are a prime target for the rise in DDoS attacks.

Italian police shut down darkweb Berlusconi market and arrested admins

Security Affairs

Italian law enforcement shut down the ‘Berlusconi market’ black market and arrested three suspected of being its administrators. Italian financial police “Guardia di Finanza” shut down the ‘Berlusconi market’ black market hosted on the Tor network and arrested three administrators. “This is the fourth operation after those of the US FBI and the Dutch Police agsinst Silk Road , AlphaBay and Hansa Market.”

TikTok Marketing Methods: 7 Tricks To Boost TikTok Ad Campaigns

SecureBlitz

With these TikTok marketing methods, you can scale your TikTok presence. The post TikTok Marketing Methods: 7 Tricks To Boost TikTok Ad Campaigns appeared first on SecureBlitz Cybersecurity. Here, I will show you 7 tricks to boost TikTok Ad campaigns.

The Untold History of America’s Zero-Day Market

WIRED Threat Level

The lucrative business of dealing in code vulnerabilities is central to espionage and war planning, which is why brokers never spoke about it—until now. Security Security / National Security

The Underground Exploit Market and the Importance of Virtual Patching

Trend Micro

Over the past two calendar years, we conducted research on the underground exploit market to learn more about the life cycle of exploits, the kinds of buyers and sellers who transact, and the business models that are in effect in the underground.

Rising Demand for DDoS Protection Software Market By 2020-2028

The Hacker News

Distributed Denial of Service (DDoS) attack is a malicious form of attack that disrupts the regular network traffic by overwhelming the website with more traffic than the server can handle. The main aim of this kind of cyberattack is to render the website inoperable.

Russian Hydra DarkNet Market Made Over $1.3 Billion in 2020

The Hacker News

Russian-language dark web marketplace Hydra has emerged as a hotspot for illicit activities, pulling in a whopping $1.37 billion worth of cryptocurrencies in 2020, up from $9.4 million in 2016.

SASE Surge: Why the Market Is Poised to Grow

Dark Reading

Analysts who anticipate the SASE market will expand by more than a factor of five before 2025 explain reasons behind the surge

The Technology Adoption Lifecycle of Genesis Market

Digital Shadows

Any Product Marketing professional worth their salt will have read the seminal “Crossing the Chasm” book, which highlights how technology. The post The Technology Adoption Lifecycle of Genesis Market first appeared on Digital Shadows.

New Malware Shows Marketing Polish

Dark Reading

A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign

Hacked Subway UK marketing system used in TrickBot phishing campaign

Security Affairs

Subway UK confirmed the hack of a marketing system that was used to send out phishing messages to deliver malware to the customers. Hackers have compromised a marketing system in Subway UK and used it to send out phishing messages to deliver malware to the customers.

NEW TECH: ‘Micro-segmentation’ security vendor Guardicore seeks to disrupt firewall market

The Last Watchdog

Disrupting firewalls Gurvich makes no bones about the fact that Guardicore has set out to disrupt a portion of the $9 billion firewall market. Agile software innovation is the order of the day. Wonderous digital services are the result.

Apollon Darknet market is allegedly pulling an exit scam

Security Affairs

The Apollon market, one of the largest marketplaces, is likely exit scamming after the administrators have locked vendors’ accounts. Apollon ([link] is a classic escrow market founded in March 2018 with a total listing of more 54,000 items as of January 2020.

Will Focusing on Relationship Marketing Boost Your Business Sales?

Security Boulevard

No matter how hard online marketers work to tweak their brand and build relationships with consumers online, one bad review can completely ruin it. The post Will Focusing on Relationship Marketing Boost Your Business Sales?

How the eSIM market is pushing boundaries in 2021

CyberSecurity Insiders

What’s more, Gartner estimates in a new report entitled ‘ Emerging Technology Horizon for Devices ’ that eSIMs are among a number of emerging technologies and trends that will significantly impact the computing devices market over the next three year horizon.

The Market is Calling for Simple 360° Cybersecurity for Consumers

Security Boulevard

The post The Market is Calling for Simple 360° Cybersecurity for Consumers appeared first on Allot Blog. The post The Market is Calling for Simple 360° Cybersecurity for Consumers appeared first on Security Boulevard. Four years ago, I swore I would never work in cybersecurity again.

Emerging Markets: Peru Drafts Legislation to Strengthen its Privacy Regime

TrustArc

On July 28 2021, Francisco Sagasti will conclude a nine-month tenure as President of Peru.

Cybersecurity companies are selling like hotcakes in post-pandemic investment market

SC Magazine

Nowhere were these trends more prominent than the cybersecurity market, which was able to leverage mass digitization during the pandemic and a heightened profile from waves of damaging supply chain and ransomware attacks to attract record levels of acquisition and outside investment.

How the ransomware explosion is reshaping the cyber insurance market

SC Magazine

The post How the ransomware explosion is reshaping the cyber insurance market appeared first on SC Media.

IoTOps Market Leader SecuriThings Closes $14M Led by Aleph

Security Boulevard

The post IoTOps Market Leader SecuriThings Closes $14M Led by Aleph appeared first on Security Boulevard.

Is Your Company Doing Market Research for Your Advertiser?

Adam Levin

Google Analytics, the biggest player in the market , offers real-time tracking of visitor behavior, locations, and demographics, and integrates seamlessly with Adwords–this, in turn, tracks users across the web once they’ve left your site. The threat isn’t limited to e-commerce sites: Google’s dominance of the online search market (paid and otherwise) has led to the creation of Google-specific protocols regarding the way a website is coded and structured.

Appsec Market Leader Veracode Continues Strong Growth And Business Momentum

Security Boulevard

February 4, 2021 – Veracode, the largest global provider of application security testing (AST) solutions, continues to accelerate its leadership position in the market, closing 2020 with 13 percent revenue growth YoY – nearly five.

NEW TECH: Alcide introduces a “microservices firewall” as a dynamic ‘IaaS’ market takes shape

The Last Watchdog

As a tech reporter at USA TODAY, I wrote stories about how Google fractured Microsoft’s Office monopoly , and then how Google clawed ahead of Apple to dominate the global smartphone market. Related: A path to fruition of ‘SecOps’ And now for Act 3, Google has thrown down the gauntlet at Amazon, challenging the dominant position of Amazon Web Services in the fast-emerging cloud infrastructure global market.

Thousands of Breached Websites Turn Up On MagBo Black Market

Threatpost

Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified.

Police Grab Slilpp, Biggest Stolen-Logins Market

Threatpost

There were more than 80 million login credentials for sale, used to inflict over $200 million in losses in the U.S. alone. Web Security

Feds Dismantle Dark Web Credentials Market

Threatpost

Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service.

Cybersecurity market grows but faces pressure amid shrinking IT budgets

Tech Republic Security

Spending on cybersecurity technology rose last quarter but will dip this year due to budgetary constraints, says Canalys

How Grinch Buying Bots Took the Gaming Hardware Market Hostage

Security Boulevard

In video games jargon, the phrase “Console Wars” refers to the fierce competition between hardware manufacturers for market share. The post How Grinch Buying Bots Took the Gaming Hardware Market Hostage appeared first on Blog. The post How Grinch Buying Bots Took the Gaming Hardware Market Hostage appeared first on Security Boulevard. It turns out, however, that the only war going on at the moment is for acquiring a console. And thus far, Grinch Bots are winning.

Benchmark Corp. brings Hunters’ leading open XDR platform to Canadian market

Security Boulevard

brings Hunters’ leading open XDR platform to Canadian market appeared first on Security Boulevard. Newton, Mass. and Tel Aviv, Israel, Mar.

Cybercriminal's Black Market Pricing Guide

Dark Reading

Common prices criminals pay one other for products and services that fuel the cybercriminal ecosystem

Dark web Grey Market still down, users speculate possible Exit Scam

Security Affairs

Exit scam – Bad news for Grey Market users, one of its administrators revealed that another administrator had emptied the cold storage wallets. you can mark Market as scam exited and ban all our official accounts” reads the message published by the Market admin.

Hackers Could Use IoT Botnets to Manipulate Energy Markets

WIRED Threat Level

With access to just 50,000 high-wattage smart devices, attackers could make a bundle off of causing minor fluctuations. Security Security / Security News