GUEST ESSAY: A primer on the degrees of privacy tech companies assign to your digital footprints
The Last Watchdog
OCTOBER 13, 2021
Data explicitly provided by the user is considered “zero-party” data. In ecommerce, this commonly comes in the form of a registration, a review, or a purchase. Check out the examples below from Forrester’s blog. First-party” data is different from zero-party data. Data collection red flags.
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