The Five Biggest Trends Driving Software Licensing and Entitlement Management
Thales Cloud Protection & Licensing
JANUARY 9, 2023
The result is that customers expect their devices to do more, so both B2B and B2C companies are compelled to expand their hardware device’s functionality with embedded software. As the IoT took off, Go-Pro realized that they needed to expand by also providing software. All signs point to this trend growing.
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