The Five Biggest Trends Driving Software Licensing and Entitlement Management
Thales Cloud Protection & Licensing
JANUARY 9, 2023
Originally, the company's software was hosted on-site at their customers' locations, lowering the likelihood of data breaches. The result is that customers expect their devices to do more, so both B2B and B2C companies are compelled to expand their hardware device’s functionality with embedded software.
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