Your location or browsing habits could lead to price increases when buying online
Malwarebytes
JANUARY 20, 2025
Companies are showing customers different prices for the same goods and services based what data they have on them, including details like their precise location or browser history. The name for this method is surveillance pricing, and the FTC has just released initial findings of a report looking into that practice. In July 2024, the FTC requested information from eight companies offering surveillance pricing products and services that incorporate data about consumers characteristics and behavi
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