Data Breach Misattribution, Acxiom & Live Ramp
NOVEMBER 22, 2022
If you find your name and home address posted online, how do you know where it came from? Let's assume there's no further context given, it's just your legitimate personal data and it also includes your phone number, email address. and over 400 other fields of data. Where on earth did it come from? Now, imagine it's not just your record, but it's 246 million records.