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3 Critical Cybersecurity Questions To Ask Before Buying a Marketing SAAS Product

SecureBlitz

For years, the “freemium” model was the favored marketing strategy for SaaS platforms to attract new startups or SME customers. Now, even enterprises are willing to use “free trial” offers from new marketing SaaS providers to secure a winning edge on the cheap.

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Black Hat Fireside Chat: Easy come, easy go access strengthens ‘Identity Threat Detection & Response’

The Last Watchdog

With Black Hat USA 2023 ramping up in Las Vegas next week, cybersecurity startup Trustle is championing a new product category—Identity Threat Detection & Response ( ITDR )—which aims to enhance the capabilities of legacy IAM solutions. The big thing is managing entitlements across multiple SaaS applications,” Berenbaum told me.

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The Rush to SaaS Modernization Can Result in Reputational Damage

CyberSecurity Insiders

By Hananel Livneh, Head of Product Marketing, Adaptive Shield Successful cyberattacks tend to hit companies with the force of an 80-foot wave. What they fail to understand is that without proper security measures in place, the SaaS stack can be the target of an attack. However, there is a dark side to SaaS applications.

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Announcing the public availability of the Cisco Cloud Controls Framework (CCF)

Cisco Security

Customers globally are requesting – and often requiring – SaaS providers to demonstrate their commitment to security, availability, confidentiality, and privacy. As the complexity of market demand grows, SaaS providers need an efficient way to simplify and streamline efforts to attain security certifications. LinkedIn.

Marketing 117
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McAfee Cloud Launches as Skyhigh Security

eSecurity Planet

Here’s how the companies stand: The FireEye-McAfee network security products business is operating under the name Trellix. Trellix is focused on extended detection and response (XDR) , a platform that unifies all the cybersecurity tools that fall within enterprise networks, from firewalls to SIEM , EDR and more.

Marketing 134
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How work-from-home and cloud-based SaaS apps changed the game

SC Magazine

Organizations have dramatically increased their adoptions of cloud-based SaaS applications in the last year to maintain workflows and scale their businesses as they moved to work-from-home because of the COVID-19 pandemic. A study by Deloitte found that 93% of CIOs had adopted or planned to adopt cloud-based SaaS applications in 2020.

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Executive Spotlight: Q&A with VP of Products and Marketing, Anand Ramanathan

McAfee

I spoke with Anand Ramanathan, VP of Products and Marketing who brings over 20 years of enterprise SaaS product experience ranging from high growth startups to established market leaders. Insights was born out of two very simple questions that CISOs get asked: Were we impacted by a given threat? Stay tuned, more to come!