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New streaming ad technology plays hide-and-seek with gamers

Malwarebytes

A new form of digital advertising is looking to make its way to you courtesy of video gaming. Let’s take a look at how advertising has been used in an Amazon gaming title previously, and see how that could create a frosty reception for any new ad technology. The sliding doors of advertising banners.

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US Federal Judge Upholds Automakers' Right to Record Texts, Call Logs

SecureWorld News

The automakers argued that their practice was necessary to provide certain features and services, such as hands-free calling and texting, and that customers had consented to the data collection by agreeing to the terms of service when they purchased their vehicles. states specific to a private right of action that allows class actions.

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Google agreed to settle a $5 billion privacy lawsuit

Security Affairs

According to the lawsuit, the company utilized its advertising technologies and other methods to collect details of users’ site visits and activities, even when individuals were using “private” browsing mode. The IT giant is accused of having collected an unaccountable trove of information.

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Kaiser Permanente Discloses Data Breach Impacting 13.4 Million People

SecureWorld News

Information collected by online trackers is often shared with an extensive network of marketers, advertisers, and data brokers. Once shared, advertisers have used this information to target ads at users for complimentary products (based on health data); this has happened multiple times in the past few years, including at GoodRx.

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TikTok's "secret operation" tracks you even if you don't use it

Malwarebytes

I think people are conditioned to think, 'Facebook is everywhere, and whatever, they're going to get my data.'," said Disconnect Chief Technology Officer (CTO) Patrick Jackson. "I Among other data, TikTok collects the IP address; a unique number; the page a user is on; and what they're clicking, typing, or searching for.

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The Future of Privacy: How Big Tech Is Changing the Way We Think About Our Data

Cytelligence

Amidst the data practices of industry giants like Google, Amazon, Facebook, and Apple, concerns about individual privacy intensified. While these conglomerates use collected data to refine their services and for targeted advertising, concerns are mounting regarding the accumulation of excessive data beyond individual control.

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Google Privacy Sandbox promises to protect user privacy online

Security Affairs

Google introduces Privacy Sandbox on Android aimed at leading to more private advertising solutions for mobile users. Google announced Privacy Sandbox on Android to limit user data sharing and prevent the use of cross-app identifiers. The company states that the Privacy Sandbox technologies are still in development.