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New streaming ad technology plays hide-and-seek with gamers

Malwarebytes

Let’s take a look at how advertising has been used in an Amazon gaming title previously, and see how that could create a frosty reception for any new ad technology. Twitch is owned by Amazon and the retail giant is also responsible for a number of gaming titles. The sliding doors of advertising banners.

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Fashion brand Guess hacked, DarkSide ransomware group the likely culprit

SC Magazine

A Guess retail store. Following news that noted fashion brand Guess suffered a data breach in which personal information may have been stolen, cybersecurity experts on Tuesday said that retailers should take this case as motivation to lock down their cyber defenses. N509FZ, CC BY-SA 4.0 link] , via Wikimedia Commons).

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A discount isn’t just for Christmas – why data can hold the key to relationships that go beyond the festive season

IT Security Guru

Specifically, it has driven an unprecedented number of people online, to shop and perform numerous transactions which they can no longer do in person – and companies and industries, including retail, have responded in turn. There is no doubt retail has been one of the sectors most disrupted by the pandemic.

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MY TAKE: Why the next web-delivered ad you encounter could invisibly infect your smartphone

The Last Watchdog

The tech titans have swelled into multi-billion dollar behemoths by myopically focusing on delivering targeted online advertising, in support of online retailing. Cybercriminals have begun escalating their efforts to bend the legitimate online advertising and retailing fulfillment ecosystem to their whims.

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Rampant data sharing suggests website managers lack control, visibility

SC Magazine

Source Defense ultimately observed millions of attempts: The anonymous social media app attempted to access web form data roughly 129.1 million times from a men’s apparel retailer, just under 6 million times from a kitchen appliance maker, and about 620,000 times from a seller of outdoors gear.

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Privacy predictions 2022

SecureList

Most of all, privacy-preserving technologies were among the most discussed tech topics, even if opinions on some of the implementations, e.g. NeuralHash or Federated Learning of Cohorts , were mixed. Governments are wary of the growing big tech power and data hoarding, which will lead to conflicts – and compromises.

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6 Business functions that will benefit from cybersecurity automation

CyberSecurity Insiders

More online retailers are offering Black Friday, Small Business Saturday and Cyber Monday deals to maximize profits and expect to see a 107% revenue boost over the holiday shopping weekend. Many security professionals spend hours each day manually administering tools to protect enterprise data. Data privacy. Conclusion.